Trusted marketing tools for your business
We only recommend great ones!
Analytics is the process of analyzing the behavior of visitors to a Web site. The use of analytics enables a business to attract more visitors, retain or attract new customers for goods or services, and ultimately increasing rand value each customer spends.
Google Analytics is the one tool that you cannot miss. The best part is that it is FREE and enables you a variety of insights about your website. It tracks things such as visitor behavior, traffic source, characteristics, bounce rates, conversions and much more. It also integrates seamlessly with AdWords, enabling you to track and optimise your campaigns. Here's the thing about online marketing, you really need to have an overall understanding of which marketing tactics are bringing in great results and which are a waste of your time and resources.
Testing, analytics, and optimization of all your marketing activities is critical to this success.
This tool can really help your business grow!
Visual Website Optimizer is a great tool for performing A/B and multivariate testing. It is fairly easy to use and can be set up to run tests in minutes and you do not have to make any changes to the underlying code of the page. You can also easily change the headline, button, image, or any other element to create multiple variations of your website. VWO will equally divide your website traffic among all the variations and track which one works the best for you.
Create multiple variations of a website in minutes.Track revenue, sign-ups, clicks, or any other conversion goal.
Adobe Analytics versus Google Analytics is that Adobe is not FREE. Adobe enables you to create an holistic overview of your business by turning customer interactions into actionable insights. It has intuitive and interactive dashboards and reports. You are able to sift, sort, and share real-time information. It provides insights that may be used to identify problems, challenges and opportunities.
Hotjar is a new and easy way to really understand your web and mobile visitors.
This tools offers some interesting metrics that you cannot get from Google Analytics. It highlights the behavior of website visitors through heatmaps, clickmaps, scrollmaps and visitor recordings.
Visitor recordings is a very useful feature as it lets you see how visitors behave on your website, capturing their clicks, taps and mouse movements.
You can analyze your funnel to find opportunities for future improvement. Other useful features include Form Analysis to improve form completion rates, Feedback Polls to better understand the needs and wants of your website visitors, and Surveys to help you collect feedback from your visitors via web links or emails.
Marketing Automation Tools
ONTRAPORT offers customer relations management services that help with content management, such as creating and hosting webpages; lead tracking. ONTRAPORT is an all-in-one marketing automation platform designed for small to midsize companies. Other powerful features enable you to automate a variety of marketing tasks. It is combined with a built-in CRM tool. Great for your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more.
This all-in-one solution also offers rich shopping cart functionality, enabling quick set up and customization of your shopping cart, show upsell offers or set up automated abandoned cart emails.
Zapier is a great tool for automating your marketing tasks. It connects different online services and enables you to automate the tasks between them by using Triggers and Actions.
You can connect up to 9 social networks and other online services (called ‘apps’) to your account. Currently, there are 500+ apps and services you can choose from.
Content Marketing Tools
SEMRush is a popular search engine optimization tool set mainly for domain vs. domain analysis, as well as site audit and domain tracking. It is a great tool to drive more traffic to your website.
You can analyze the keywords your competitor is ranking for, view backlinks, estimated organic traffic they are getting, and conduct a complete competitive analysis.
You are able to start with a free version which offers some limited but useful analytics features, and later decide if you want to upgrade to a paid version.
Feedly is an excellent tool that enables you to collect, read content from all your favorite industry blogs, news sites in one place. You can subscribe to as many RSS feeds as you like, and you can organize the content into relevant categories.
Feedly is the easiest way to curate content from your favorite publications for social sharing. You can choose to save posts or share them on your social accounts directly from the Feedly interface.
It is available both as Web and mobile application (Android and iOS).
BuzzSumo is a great tool for analyzing the content that performs best for any topic related to your business or niche. You can enter a keyword and find the most shared content related to that keyword. It shows not only the number of shares but also a list of the most influential people that shared the content.
BuzzSumo is great for discovering the most popular and shareable content for your website or your competitors’ websites.
It has a nifty set of filters to see results based on date, type of content, or by language or country.
Another useful capability of BuzzSumo is that it lets you see backlinks on any piece of content with additional information about the sites that linked to it, such as Domain Authority, the number of followers, etc.
Identifying popular content on your site and your competitors’ sites is really useful because it shows you what type of content you should be producing and sharing more of for your own business.
SEOMonitor is an excellent SEO tool that provides a huge amount of useful information, enabling you to examine your overall SEO performance.
You can analyze organic traffic data and segments the organic visits into branded and non-branded. There is a Visibility Score tool that calculates how many people actually see your website in Google results, doing this by considering the total of searches for a list of most relevant keywords.
You can use SEOMonitor to perform keyword research and look at the stats such as Keyword Opportunity, Difficulty, Bounce rates, CPC & Revenue Forecasts.